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Thinking About Opening An Indoor Golf Facility? Or Already Running One?
Either way, there are 10 mistakes that cost owners six figures, and most of them happen before anyone notices. Kyle Morris made them first, built the largest player development facility in America anyway, and wrote every one down in this free guide.
↓ See which one you are- ✓Thinking about opening: the one number to run before you sign a lease.
- ✓Already running one: the six stage system behind a facility with 12 bays and 17,000 square feet.
- ✓Either way: every mistake mapped out, from staffing and design to marketing and contractors.
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Run the math before you sign anything
You are about to commit to a lease, a buildout, and a business plan. Mistakes #1, #2, and #9 show you the numbers, the plan, and the contractors before any of it is locked in.
Find where the revenue is leaking
You have bays, members, and payroll, and something still is not adding up. Mistakes #3, #6, and #8 show you where the money slips away and how to grow without multiplying the problem.
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Find out your number right now
Occupancy Cost Ratio = your rent ÷ your revenue. It's the single number that predicts whether your facility survives — and almost nobody runs it before they sign a lease.
The guy who ran the math before it was too late
My name is Kyle Morris. I started with $42,000 and one bay in the back of a CrossFit gym. The Golf Room is now 17,000 square feet, 12 bays — the largest player development facility in America. I didn't get there by accident. I got there by following a system, and I wrote this guide so you can see the mistakes before they cost you.
Meet Tom. He almost signed a five-year mistake.
Tom is a good instructor — well-known in his area, clearing $180,000 a year teaching lessons. He found a 6,500 sq ft building at $14,000 a month and got ready to sign. His entire business plan: bays × hours × price = revenue. That's it.
That's not growth. That's running in place — and only if nothing goes wrong. Tom isn't building a business. He's building overhead, with no engine inside it to drive profit. The guide breaks down exactly what Tom is missing, and the six-stage system that fixes it.
The Engagement Flywheel
Six stages. Each one creates its own revenue stream — and makes customers stay longer. It's the actual system running The Golf Room, broken down in full inside the guide.
Entice
Get them in the door with an offer so good it feels foolish to say no.
Engage
Deliver an experience that feels different from anywhere else in town.
Empower
Hand them a roadmap — customers buy certainty, not just bay time.
Equip
Layer in the programs and technology that keep revenue flowing all 12 months.
Encourage
The human push that keeps people showing up when progress gets hard.
Expand
Add bays, coaches, or square footage once the math says you're ready — not before.
Three more mistakes that cost owners six figures
This system has real receipts
Not theory. Numbers from the facility and the system behind every chapter.
Everything packed into this download
Who this is for — and who it isn't
This is for you if…
- ✓You're pre-opening and about to sign a lease you can't undo.
- ✓You're open but stuck under $400K and can't diagnose why.
- ✓You're an instructor considering the leap into your own facility.
- ✓You want the mistakes mapped out before you make them.
This is NOT for you if…
- ✕You're looking for a hack or a shortcut.
- ✕You'd rather learn by trial and error — with your own money.
- ✕You're not willing to look honestly at your own numbers.